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Graphic Design Courses in Durban

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The impact of video in digital marketing.

In the duplex where I live, the back yard is not very big. Well not big enough anyway to think of building a permanent pool without pretty much saying goodbye to any other play space for my 4 year old daughter. With another beautiful but sticky hot Durban summer bearing down on us, I popped down to my local superstore to look for something portable we could douse ourselves in while trying to stay cool at home. An hour later I returned with a 1.8 metre frame swimming pool, boxed up to be unpacked and assembled. To my dismay the deceptively slim box had around 50 pieces of corners, pipes and joiners that had to be connected in order for the vinyl pool to be stretched in a stable position. I picked up the assembly manual, which had lots of tiny diagrams with even smaller text, not a very attractive pastime for a hot summer day! I noticed a link to the company website and on browsing noticed there was an assembly instruction video online for the very same pool I had purchased. I propped the iPad up on the patio table, pausing the video along the way and a job which felt like it could have taken me till next summer to complete was done in an hour. Looking at the box lying next to the assembled pool which was now filling with cool water to ready for the first family dip, I thought to myself: what a jacked up company, these guys know what they are doing. There-in lies a very simple yet powerful example of how video can build a brand.

Human beings, by situational circumstance, can be quite lazy creatures. The easiest way to recieve a message, is the most comfortable, and thats the way we will choose every time we have a choice. Nothings more comfy than sitting back digesting pleasant moving pictures with sound and graphics, to receive important information.

It is an undeniable fact that ‘moving pictures move audiences’. Think of how you react to video, from Hollywood blockbusters to TV advertising, it grabs us and we just can’t look away. Whether it be an idea, an emotion, a process or logic, a well planned video can communicate this with strength and impact, while also elevating the brand in the consumers mind. However, the production process is important to make this work. Every video needs a ‘story’ and this ‘story’ must make sense, therefore a script is important to keep the message on target. Within the other Pre-production and production considerations there are a number of variables to manage to make sure you are maximising the shoot, whether you are putting together an internal staff training video for the companies various branches, a corporate profile video to go on the companies YouTube channel, or an advert to go on the companies website. The technology is now a lot more accessible as well, and example being Phone cameras being used to capture video of quality that goes globally viral, or captures the emotion and clarity needed to inspire viewers.

Keyline have shaped a Video Production course that addresses these considerations in a way thats condensed yet focused and thorough, for corporates and designers with video aspirations. It begins with an understanding of the thought process and equipment considerations, planning and camera techniques , and working with sound, then moves to the training on various software packages that are used to stitch, polish and cook the idea into something thats ‘ready for showtime’.

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Offering high quality graphic design, web design, interactive media and video production training in Durban, that covers all the major industry leading software packages used throughout the world.

Durban Central
136-144 Florida Road (Entrance On 8th Avenue), Durban, 4001, KwaZulu-Natal, South Africa

Ballito
Shop 33 Lifestyle Centre (Inside ICS Store), 498 Main Road, Ballito, 4399, KwaZulu-Natal, South Africa

Tel+27 31 312 8560 | +27 82 936 9554

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Please use this form to enquire about our courses, or for other general enquiries. After submitting your enquiry, one of our student advisors will get in touch with you to discuss your needs. Thank you for your interest in Keyline.

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Design Principles

Aimed at helping designers find ways to enhance usability, influence perception, increase appeal & teach users how to make sound design decisions during projects
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Repro & Print Theory

Learn the intimate processes for print
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Learn how to create, protect, sign, collaborate on, and print PDF documents and forms to streamline your business process
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Gain skills to sell and promote your product and services online from one integrated dashboard
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Develop skills to effectively use digital marketing tools to maximise brand building opportunities, target new and existing customers, boost your leads and sales.
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Learn to easily design and maintain websites with an industry trusted Content Management System
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Learn to edit and composite images, use 3D tools, edit video, and perform advanced image analysis
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Gain skills to Design your corporate identity to differentiate your business and to create a lasting image on your existing and potential customers
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SketchUp

Learn to craft a range of 3D models and spaces, critical to the success of the design for architecture, interior, landscaping and video game design projects
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InDesign Interactive

Learn to design interactive documents made user friendly – add document links, videos, audio, GIFs, files and more inside your PDF
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Animate

Learn to design interactive animations with cutting-edge drawing tools for multiple platforms
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Graphic Design Essentials

This course will give learners a solid grounding on the fundamentals of graphic design, incorporating Illustrator, Photoshop, Repro & Print, Brand Development & Design Principles

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